Noodle Doodle

Logo / Branding / Packaging

Noodle Doodle is a modern noodle brand looking to break the clutter with a playful yet premium identity. I was tasked with designing the Logo, establishing a Brand Language, and creating Packaging that reflects their fun personality using a black & white (dark theme).


The goal: Create a bold, minimalist brand presence that visually pops, especially in urban retail shelves, while retaining a quirky edge through doodle-style elements.

Process

1. Research & Insight Gathering

  • Studied competitor packaging in urban noodle categories.

  • Analyzed consumer trends leaning towards clean, contrast-heavy branding.

  • Mapped emotional goals: playful + premium + memorable.


2. Concept Development

  • Explored doodle-based motifs and handwritten typefaces.

  • Chose black & white to reflect confidence, clarity, and shelf contrast.


3. Logo & Brand Design

  • Created a hand-drawn logotype blended with geometric forms.

  • Developed supporting visual elements: icons, doodles, typographic hierarchy.

  • Designed a flexible B/W system for high adaptability across mediums.


4. Packaging Design

  • Designed matte black packs with white sketch-style illustrations.

  • Used grid-based layout for clarity and scalability.

  • Added interactive touchpoints via QR for product engagement.


5. Testing & Refinement

  • Tested packaging mockups in real-world environments.

  • Refined contrast, text legibility, and visual weight.

Discovery & Research

  • Conducted competitive analysis of modern noodle brands.

  • Identified user preference for minimalist, premium aesthetics in food packaging.

  • Defined brand keywords: Playful, Urban, Bold.

Visual Direction

Explored visual styles inspired by street art and bold sketch lines to reflect the “Doodle” in Noodle Doodle.

Logo & Branding System

Designed a black-and-white logo combining handwritten curves and sharp modern type to create an expressive, high-contrast identity.

  • The dark theme symbolizes urban minimalism, allowing the product’s vibrant noodles to stand out in contrast on shelves.

  • B/W palette ensures brand visibility across digital and physical touchpoints, supporting both economy and impact in print.

Packaging Design

  • Implemented a playful grid of noodle illustrations in white over matte black backgrounds.

  • Focused on clear typography and intuitive hierarchy for product variants and ingredients.

  • Designed sustainable packaging with QR codes for interactive doodle-based content.

Outcome

Delivered a unified visual identity that's bold, memorable, and instantly shelf-ready.


Successfully captured the quirky personality of Noodle Doodle with a sleek, modern twist.